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PEGGY LAMB,
Director of Worldwide
Riding Groups, Harley-Davidson Motor Co., Retired Learn how the Harley Owners Group ® (H.O.G.) expanded its small membership base to attain well over a million members worldwide. Peggy will share some interesting background and examples, as well as lessons learned, in developing a loyal motorcycling enthusiast organization for the Harley-Davidson Motor Company MATT TEUTEBERG, President, Teuteberg Incorporated Matt will present information on some of the hottest techniques that drive member loyalty. He will share how SMS Text, E-Mails, PURL’s, Direct Mail and Data Analytics can boost results and increase membership retention and acquisition. |
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12200 West Wirth Street Wauwatosa, WI 53222-2108 1-800-222-6759 |